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As I wrote a while ago, the web (particularly the Internet marketing sphere) is going through a small pop-up mania. After some years in disgrace, the intrusive technique is back to vogue.

就像我前一段时间写的那样，网络（特别是网络营销）正在刮起一阵小弹出广告的热潮，在多年贬低沉寂后，这项霸道扰人的技术再次风行起来。

Personally I don’t like pop-ups, but I also know that website owners have the right to use whatever techniques their want. Additionally, if they offer me outstanding content, sometimes I will bear the pain of closing a pop-up to read it.

就个人来讲我很讨厌弹出广告，但我也明白站长们有权利使用任何他们想用的技术。此外，如果他们能提供杰出优秀的内容，我有时候也能耐着性子关闭那些弹出广告继续阅读网页。

From an Internet marketing point of view I also understand why people started using it again. The conversions are incredibly high, and the annoyance factor is not so bad as to have a tangible impact on your traffic (most of the times at least).

从网络营销的角度我也明白为什么人们再次使用弹出广告。（广告点击）转变难以置信的高，并且那些打扰人的因素并不像想象中那样影响你的网站流量（至少是大部分）。

If you are using pop-ups, though, you must make sure that the code is working properly and not breaking your website. A good idea is to check it on different browsers, for example.

如果你在使用弹出广告，那么请你必须确保那些代码能够正常的工作而且不会破坏你的网站的用户体验。在不同的浏览器下测试网页是个好主意。给你个例子，让你有点想法。

Just to give you an idea, today I was browsing on the site of Michel Fortin, one of the most famous copywriters around. Right after entering it the pop-up appeared, and the screen looked like this:

今天我浏览MichelFortin——周遭最著名的广告撰稿人之一的个人网站，刚进入网站就弹出了一个广告，看起来如下图所示：

As you can see the YouTube video was overlapping with the pop-up. As a consequence, the “Close” button was hidden, and I couldn’t do anything. I was literally blocked from visiting his website. I couldn’t even use his contact form to let him know about the problem!

就像你所看到的，YouTube的视频与弹出的广告重叠勒。结果导致了“关闭”按钮被挡住了，并且我什么都做不了，我简直就像被堵住一样无法浏览网页，甚至我我无法使用联系表单去通知他这个问题。

I have seen similar problems on many other sites too.

我在其他很多网站上也碰到了类似的问题。

If you want to use pop-ups, therefore, run several tests to make sure they are working properly and that visitors will be able to close them easily.

如果你希望使用弹出广告，那么多测试几次，确保你的广告正常工作，而且能让访问者轻松地关闭它们。

英文原文版权为 Daniel Scocco 所有

中文翻译版权为 xiaoJack  所有

英文原文地址：http://www.dailyblogtips.com/make-sure-your-pop-ups-arent-breaking-your-site/